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About two years ago, when I was really into the word branding, I happened to see a video of a lifestyle brand. The video briefly and plainly talked about the reason for creating the brand, the logo, products, and the packaging design process, and what I hoped for through this work. I felt someone’s existence and concerns beyond the product, so the screen and sentences remained vivid in my memory. As time passed, the brand gradually became a brand that filled more and more people’s daily lives. As I occasionally encountered it, I naturally wanted to have one of its teacups. This was because I couldn’t often find the unique atmosphere of milk glass, which was neither completely transparent nor opaque, anywhere else. So when my birthday came around, when my favorite friend asked me if I wanted something as a gift, I hesitated and shyly told him the name of the brand. ‘Uns.’ That’s how I first met Uns with a set of teacups in a subtle pink color. In person, it was even clearer and purer, and it was charming, like someone who showed everything about themselves while also having their own secrets. When everyday life was passing by quickly, I would just pour barley tea into that teacup and drink it. It felt like I was holding onto the time that was passing by relentlessly for a moment with the teacup. Then, I felt a little more relaxed. And not long ago, Uns, who had been keeping such trivial stories to myself, sent me a gift. It was truly amazing and precious. Today, I drink coffee in this white cup to make myself feel better, and eat cake on a plate to gain strength. I like Uns, who adds small variations to my familiar daily life and makes it a little more special. I want to continue to like it faithfully in the future. ⠀ #gift #희경의숲 #희경의취향기록 #Uns #언스밀크글라스 #언스선물

2024.07.19
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